Data collected Oct 19, 2026 (PT). Ratings, prices and legal texts were all loaded directly from the App Store listings and primary sources. Anything marked "estimate" is our judgement. Not legal advice.
Why this category exploded
The European Accessibility Act (Directive 2019/882) covers e-commerce services provided to consumers after 28 June 2025 (Art. 2), and microenterprises providing services are exempt (Art. 4(5)). Germany's implementing law, the BFSG, applies to e-commerce services for consumers from the same date. § 3(3) exempts microenterprises providing services, and § 2 defines them as fewer than 10 employees with turnover or balance sheet of at most €2 million. Shopify app developers moved fast. Nearly every listing in the category now says "EAA" in its tagline.
A search for "accessibility" returns 20+ accessibility apps. Avada Accessibility leads with 5.0 stars from 326 reviews. EC ADA Accessibility Widget has 4.9 from 97. Then comes a long tail of apps with 5 to 73 reviews, mostly rated 4.8 to 5.0.
What it costs
Prices run from $3.99 to $499.99 a month:
- Accessibility Assistant: $3.99, $6.99, or $9.99 a month. The free plan is for developer stores only.
- EC ADA Accessibility Widget: free (2,000 impressions), then $4.99, $9, or $99 a month. The $99 tier adds code-level fixes and a human audit.
- Ez Accessibility Widget: free up to 5,000 visitors, then $4.99 (100,000 visitors) or $9.99 (unlimited).
- Avada: free (1,000 impressions), then $9 (3,000), $14 (10,000), or $19 (unlimited). Yearly billing saves about 17%.
- Accessibility Enabler AW: $12, $36, or $72 a month for 30,000, 100,000, or 200,000 page views, auto-charged above the limit.
- Accessibility Spark: $99.99 (5,000 sessions), $209.99 (30,000), or $499.99 (100,000).
- Patrol: a free audit and monitoring plan, then from $200 a month ($2,000 a year) for automated fixes written into the theme source.
That gives three clusters. Widgets cost $3.99 to $19. Session-priced compliance plans run $99.99 to $499.99. Code remediation starts at $99 (EC Premium) or $200 (Patrol). Between $19 and $99 the only plans are Accessibility Enabler's page-view tiers ($36 and $72), and those are still a widget.
The claim problem
On April 22, 2025 the FTC approved a final order requiring accessiBe to pay $1 million. The order bars accessiBe from claiming its automated products can make any website WCAG-compliant, or keep it compliant over time, unless it has evidence to support the claim. According to the FTC, its January 2025 complaint also alleged that accessiBe formatted third-party articles and reviews to look like independent opinions.
Some Shopify listings in this category use lines like "litigation-proof" (Avada, EC) and "Protects against lawsuits" (Accessibility Spark). We make no legal judgement about these apps. We only point out that this is the kind of claim the FTC order dealt with, and that anyone building here should write their listing with that in mind.
A small detail that matters
Avada's own plan docs say that when a store runs out of monthly impressions, the widget stops showing until the cycle resets or the merchant upgrades. For a tool sold on compliance, coverage that switches off is a real weakness, and a competitor with flat, uncapped pricing has an easy contrast to draw.
Where the gaps are
- Real fixes in the $19 to $99 band. Only two apps sell code-level changes, and both start at $99 or more. A cheaper audit with guided theme fixes would sit alone in the middle (estimate).
- Honest claims as a feature. A listing that says what the tool does not do could earn trust in a category where many promise compliance (estimate, not legal advice).
- No caps. Impression limits that hide the widget invite a "never switches off" pitch.
- Not stars. Ratings cluster at 4.8 to 5.0, so they won't separate a new app.
What we'd do
Don't launch another overlay widget under $20. The floor is $3.99 and the leader charges $19 for unlimited use.
If you build here, lead with code-level fixes and monitoring, priced between $19 and $99, and write every claim to the standard in the FTC order.
What we couldn't verify
We checked the law's dates and scope, not whether overlay widgets satisfy the EAA or BFSG. That's a legal question. The directive text comes from legislation.gov.uk's archived copy because EUR-Lex blocked automated page loads.